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Hearts of Blue

Employee-led, employee-powered

At the heart of our business, you’ll find 1,200 employees who are passionate about making a difference in their community. So much so, that 20 years ago they started a charity to support causes they believe in.

Hearts of Blue gives our team the voice and the tools to turn their passion for community into action. Funded and operated by employees, Hearts of Blue supports charities and not-for-profits through in-kind donations and volunteerism.

20 YEARS OF IMPACT

120
charities supported
230
employees volunteered with Days of Giving
50/50
Funded through employee donations/matched by Alberta Blue Cross donations
"Everyone wants to make a difference, but not all of us have the means. Hearts of Blue is how I get to make a difference in my community" —Ashley, Hearts of Blue volunteer and Alberta Blue Cross employee

How we give

What does Hearts of Blue support?

Hearts of Blue supports charities and not-for-profits across Alberta with in-kind donations. We support organizations helping families and children; seniors and individuals with diverse needs; those experiencing homelessness, poverty and hunger; and much more.

What requests are ineligible for support?

  • Requests for sponsorship.
  • Requests for monetary donations.

Requesting support

Hearts of Blue is a part of the Alberta Blue Cross mandate for impact. Alberta Blue Cross supports charities across the province through sponsorship, volunteerism, partnerships and scholarships. All requests for support can be emailed to corporaterelations@ab.bluecross.ca.