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Hearts of Blue

Employee-led, employee-powered

At the heart of our business, you’ll find 1,200 employees who are passionate about making a difference in their community. So much so, that 20 years ago they started a charity to support causes they believe in.

Hearts of Blue gives our team the voice and the tools to turn their passion for community into action. Funded and operated by employees, Hearts of Blue supports charities and not-for-profits through in-kind donations and volunteerism.

Each year, Hearts of Blue creates an annual report and video sharing how we’ve made a difference in our communities in the past year.​ View the 2019 report and video below.

Read the 2019 Hearts of Blue Annual Report

20 Years of impact


charities supported


employees volunteered with Days of Giving


Funded through employee donations/matched by Alberta Blue Cross® donations

"Everyone wants to make a difference, but not all of us have the means. Hearts of Blue is how I get to make a difference in my community"

—Ashley, Hearts of Blue volunteer and Alberta Blue Cross employee